Grundlagen der Mediengestaltung

Compact and comprehensible: The fundamentals of good design

With many examples, exercises, and checklists

Ideal for study and practice

This proven textbook conveys the basics of good media design with a focus on core ideas and concepts. It includes numerous practical exercises and checklists, making it suitable for anyone involved in design during their education or job. From learning to see anew, through conceptualization and idea generation, to perfect presentation: students and all those working in graphic design, web design, advertising, or PR will find the tools of media design here. Many practical exercises and checklists lay the foundation for initial steps and encourage experimentation.

With its clear and easily readable style, this standard work in its 6th revised and updated edition offers:
• current foundational knowledge
• many practical examples
• exercises to try out
• checklists and sections for learning
• tips from professionals
• a list of further reading

With this book, media designers will be well-prepared for all challenges that require creative all-rounders for online and offline media.

FROM THE CONTENT //
Creativity and design work, image composition, interactivity, idea development, conceptualization, visualization, evaluation of design, effective presentation.