Growth Hacking mit Strategie

This book thoroughly explains Lennarz's best practices for successfully implementing a growth hacking environment for startups, small to medium-sized enterprises, and large companies. Through real-life case studies from countless projects, Lennarz illustrates how to build and orchestrate an organization with agile product teams, develop killer features that customers truly love, acquire new customers through growth marketing, and make existing customers more successful. The author provides deep and very authentic insights into the daily life of a growth hacker with his 50-person team, whose primary responsibility is to maximize user growth for various digital products. All learnings and over 100 growth hacks have been rigorously tested.