Grinding It Out

To be published for the very first time in trade paperback and e-book editions to tie in with the major motion picture from FilmNation Entertainment, The Founder, starring Michael Keaton.

"He either enchants or antagonizes everyone he meets. But even his enemies agree there are three things Ray Kroc does damned well: sell hamburgers, make money, and tell stories." --from Grinding It Out

Few entrepreneurs can claim to have radically changed the way we live, and Ray Kroc is one of them. His revolutions in food-service automation, franchising, shared national training, and advertising have earned him a place alongside the men and women who have founded not only businesses, but entire empires. But even more interesting than Ray Kroc the businessman is Ray Kroc the man. Not your typical self-made tycoon, Kroc was fifty-two years old when he met the McDonald brothers.