E-Marketing: Web solutions for engineering company

The textbook "E-Marketing: Web Solutions for Engineering Company" by Miriam Mennen offers a comprehensive analysis and practical recommendations for engineering companies in the field of e-marketing. Written in 2007, the work addresses key aspects of online marketing that are crucial for the digital presence of companies. Various strategies are presented, including the selection of an appropriate domain name, the use of web analytics for performance monitoring, search engine optimization (SEO), and the development of an effective web presence. The content is tailored to the specific needs of engineering companies and provides valuable insights into the implementation of e-marketing solutions. With a rating of 70% - A from the University of Sunderland, this book is a valuable resource for professionals looking to optimize their marketing strategies in the digital space.