Green Ferry – Das Ticket ins konsequent nachhaltige Wirtschaften

Sustainability expert Philipp Buddemeier and the financial policy spokesperson for Alliance 90/The Greens, Katharina Beck, take readers on a journey to the islands of consistently sustainable business practices in "Green Ferry." Many are still navigating the concrete implementation of sustainable transformation in a blind flight.

With the journey on the "Green Ferry," the authors aim to offer a clear path to a future-proof economy. They advocate for operating within planetary boundaries, in a socially just manner for the benefit of people – and, of course, economically successful. Beck and Buddemeier resolve the apparent contradiction between planetary sustainability and economic success in their book. They demonstrate, through practical examples, flagship projects, and strategic principles, how genuine transformation towards sustainability in companies can truly succeed – with real impact instead of greenwashing, with growth instead of degrowth, optimistic rather than backward-looking.

Each of us needs concrete knowledge and skills to make the right, contemporary decisions for future viability. The transformation that lies ahead is fundamental, global, and can only be mastered collectively. The goal: We want to reach the next developmental stage for companies and organizations so that all people can live safely and with ample opportunities for development within the limits of our planet.