Grassroots-Campaigning

Grassroots campaigning is a new tool for politics, business, and organizations to mobilize and engage voters, customers, and members in different ways. This book presents all facets of grassroots campaigning: fundamental concepts and the current state of research, specific application areas and tools, as well as prerequisites and challenges. The content covers organizations in a membership crisis or members in an organizational crisis? - Associations, companies, trade unions, party members - Obama's campaign - social movements, parties, federal elections, the internet. The target audiences are political scientists, sociologists, and practitioners from parties, organizations, and social movements. The editor, Dr. Rudolf Speth, teaches political science at the University of Kassel.