Granny moves into a community flat

"Granny Moves into a Community Flat" is a specialized book that addresses the role of public relations (PR) within an integrated communication strategy. It examines the significance of integrated marketing communication (IMC), particularly for non-profit organizations (NPOs), and provides a detailed analysis of PR and marketing activities in the context of the launch of Austria's first shared living community for people with dementia. The book highlights the potentials and limitations of PR measures and demonstrates how they can contribute to increasing acceptance and trust in the services offered. By considering a concrete example, it becomes clear how a well-thought-out communication strategy can support not only public relations but also the fundraising activities of an NPO. The author, Sabina Dirnberger, offers valuable insights into the challenges and opportunities associated with implementing an integrated communication strategy.