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The bestselling author Allen Carr has freed millions of people worldwide from nicotine addiction, obesity, and fear of flying through his books, showing them how to easily and effortlessly leave their problems behind using his unique method. Due to the great success of his self-help method, Carr gained international recognition. There are Carr locations worldwide with specially trained coaches.

Allen Carr passed away on November 29, 2006, at the age of 72 from lung cancer. After numerous unsuccessful attempts to quit smoking, the former chain smoker (100 cigarettes a day) developed the revolutionary and highly successful method of addiction cessation in 1983. Those close to the deceased suspect that years of passive smoking during his non-smoking seminars contributed to his illness. Carr stated, "A conservative estimate suggests that I have helped 10 million people quit smoking. If that's even half true, it was worth the price.".