Globeedit Kampa as 'Parbaudi veselibu, valsts maksa!' izv rt jums

The book "Kampa as 'Parbaudi veselibu, valsts maksa!' izv rt jums" by Linda Kli e-Priekune offers a comprehensive analysis of the public campaign by the National Health Service in Latvia. It examines the principles of public relations and assesses the extent to which the campaign has contributed to raising awareness among the population about preventive health screenings. The author analyzes the effectiveness of the campaign and provides recommendations for future public relations efforts in the health sector. A central concern of the book is to highlight the information gaps between urban and rural populations and to demonstrate how communication can be improved to reach a broader audience. The results of surveys conducted among citizens are also discussed to gain a better understanding of the perception of the campaign.