Globalisierung und Digitalisierung

How companies successfully navigate the digital and global transformation process. This book explains how national and international companies across various industries successfully manage the digital transformation process. Digital user and customer behavior, as well as digital technologies, increasingly form the foundation for new business models. While established companies benefit from years of customer understanding and superior production and research expertise, new digital providers typically target the most profitable product and service offerings. Traditional companies are challenged to address issues such as agile organization, the potential cannibalization of their analog-based business model, and the app-compatible evolution of existing IT systems. The Digital Business Transformation Matrix presented in the book sharpens the understanding of digital and global requirements, promotes the interplay of these two aspects, and provides a platform for the further development of companies. Through nine practical examples from Switzerland, the authors explain what is essential for a successful digital transformation process and introduce various management tools. The book is primarily aimed at executives from top management but also at management students. A guide to digital transformation in five chapters: 1) Digital Business Transformation as a Challenge. The global trends of globalization and digitization. From evolutionary to disruptive business model development: a framework for orientation. Digital Business Transformation Matrix. The impact of the COVID-19 pandemic on globalization and digitization. 2) Digital Business Transformation in nine prominent companies. 3) Strategic options in a changing market. Current positioning. Development paths. The digital competitors – Nightmare Competitors. 4) Challenges.