Gewohnheitstiere

A new perspective on our habits
Why are large, colourful eggs more attractive to birds than small, inconspicuous ones? Why do fruits become sweeter and sweeter in the course of evolution? And why is the world's population becoming increasingly overweight, even though interest in a healthy lifestyle is greater than ever?

In
Creatures of Habit
Nicklas Brendborg takes a close look at the development of our behavioural patterns and provides entertaining, critical and scientific answers to the questions of why we find it so difficult to free ourselves from bad habits and how companies exploit knowledge of human instinct and biology to create addictive super-incentives.