Gestaltung, Typografie etc.

Why does a newspaper look different from a magazine or a book? What impact does the use of a specific font have, as well as that of a particular grid? Why does one layout feel so familiar while the other seems clearly wrong? This manual covers all aspects of good book, poster, and advertisement design - from the structure of a page to the correct use of colors and fonts, as well as column width and line spacing. The book includes illustrations of various grids, page formats, and aspect ratios. Through short sample texts on typography, the effects of different typefaces are demonstrated. The numerous design possibilities are illustrated with international advertisements, posters, and book pages. Sketches and explanations clarify technical terms related to book production that are essential at the intersection of book design and production. A glossary at the end of the book defines all the technical terms used throughout. Richly illustrated with numerous international examples, Design, Typography, etc. is a comprehensive manual and reference work.