Geschichte (in) der Unternehmenskommunikation

The specialized book "History (in) Corporate Communication" by Felix Krebber offers a comprehensive analysis of the development and strategic aspects of corporate communication. With a hardcover and a total of 484 pages, it is a valuable reference work for students and professionals in the field of communication studies. The book discusses the emergence and evolution of corporate communication and highlights its significance in today's business world. The content is written in German and provides deep insights into the historical contexts that have shaped the communication strategies of companies. Published by Springer, a renowned publisher in the field of science and specialized literature, this work is an essential resource for anyone interested in the history and challenges of corporate communication. The publication originates from the Netherlands and is set to be released in 2025, making it a current and relevant source for research and teaching.