Geschäftsmodellinnovationen als Wettbewerbsvorteil mittelständischer Unternehmen

This book provides a theoretically and empirically well-founded insight into the current design of SME business models as well as the specific approaches and forms of business model innovations for SMEs based on these models. Against the background of increasing digitalization trends and a highly dynamic, changing competitive environment, these findings are of great importance not only for research, but also for practice. Business model innovations are already practiced by large corporations, so that the pressure to change can also be predicted to increase for medium-sized companies. In this context, this book addresses SMEs as a sometimes under-researched object of study in the business model innovation context. From the synthesis of theoretical insights.