Geschäftserfolge in Indien

The number of German companies investing in or expanding their presence in India is significantly increasing. Drawing on years of consulting experience, Karl Waldkirch provides solid information for well-informed preparation for engagement in India. After an introduction to the country's cultural and political landscape, the reader receives an overview of success factors such as tailored product development, market assessment, location evaluation, legal and business due diligence, negotiation strategies, and employee management, as well as information on growth forecasts for the Indian market. The author demonstrates how to overcome bureaucratic hurdles and effectively address infrastructure deficiencies. Best practice examples from successful international companies like Schenker, BASF, and Degussa make this book a valuable guide for doing business in India.