Virtuelle Bilderwolken

Hundreds of millions of blogs on platforms like Tumblr, Pinterest, Flickr, Instagram, and so on. Billions of images posted, liked, shared, modified, and rearranged every second - a weather kitchen for the taste climate of tomorrow! How does this communication work? How can images be analyzed and the information contained within them interpreted in relation to future developments? A total of five research units consisting of 60 digital natives with extensive experience in statistics, empirical research, and consumption theories have spent a year exploring the scene under the author's guidance through surveys, discussions, quantitative analyses of blogs, experimental settings, and an analysis of the concepts held by Big Data protagonists. The findings reveal the latent patterns and attractors of this communication, as well as its dynamics and volatility driven by random copying processes.