Praxiswissen Online-Marketing

How can profitable online marketing be achieved? Erwin Lammenett, an expert in digital marketing for over 25 years, explains in a practical and theoretically grounded manner the entire range of online marketing tools. You will learn how to successfully utilize these tools, which ones can be effectively combined, and how to establish efficient control mechanisms. The target audience includes executives and employees from marketing and PR, product managers, business consultants, as well as educators and students focusing on marketing. All chapters contain dynamic service links that allow for content to be adjusted at any time and on short notice. In the 9th edition, all chapters have been revised and updated, with many supplemented by new developments, particularly those related to advancements based on artificial intelligence.