Fust - And it works!

"I'll give you at most a year," prophesied Father Fust when his son opened his first small business for washing machines and freezers at Eigerplatz in Bern. "That was my best motivation," says Walter Fust 50 years later. He built the largest Swiss chain for household electrical appliances, consumer electronics, and computer hardware, which he successfully sold in 2003. This book tells the story of an entrepreneur who always had one more idea than others and used his title "Dipl. Ing." as a trademark for service quality. Walter Fust candidly discusses his secrets to success in retail, the competition he faced, and how price alone never determines the outcome. Today, he invests in the Swiss manufacturing sector.