Fundraising

This book provides you with the currently available knowledge on professional fundraising and its systematic management. You will benefit from the latest scientific findings on nonprofit management and fundraising, as well as from more than 25 years of practical experience from over 90 consulting projects focused on establishing and expanding fundraising in small and large nonprofit organizations. Nearly 300 best-practice examples, along with over 300 illustrations and tables, demonstrate in a practical manner how you can systematically implement fundraising for your nonprofit organization. A comprehensive service section at the end lists addresses of professional associations, providers of training and education, and service providers in Germany, Austria, and Switzerland. The 8th edition has been thoroughly revised, updated, and particularly expanded in the area of "online fundraising"—the latest developments are explained in a clear and understandable way.