Fundamentals of Strategy

English, Richard Whittington, Patrick Regnér, Gerry Johnson, Kevan Scholes, Duncan. Angwin, 2020
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Product details

The book "Fundamentals of Strategy" offers a comprehensive introduction to the fundamental concepts and techniques of strategic planning. The 5th edition, written by an experienced team of authors who also produced the market-leading work "Exploring Strategy," is clearly structured and easy to understand. It addresses key topics in strategy and is particularly relevant for students looking to further their education in short courses or specialized programs in strategy analysis. The content has been updated to reflect the impacts of the Covid-19 crisis and provides insights and examples from a variety of international organizations. Each chapter is supplemented with illustrations and case studies that enhance the understanding of theoretical concepts in real-world application scenarios.

Key specifications

Language
English
Author
Duncan. Angwin, Gerry Johnson, Kevan Scholes, Patrick Regnér, Richard Whittington
topic
Economy & Law
Subtopic
Business Administration
Year
2020
Number of pages
232
Item number
35078132

General information

Publisher
Pearson Studium
Category
Reference books
Release date
18.11.2020

Book properties

topic
Economy & Law
Subtopic
Business Administration
Language
English
Author
Duncan. Angwin, Gerry Johnson, Kevan Scholes, Patrick Regnér, Richard Whittington
Year
2020
Number of pages
232
Edition
5
Year
2020

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Product dimensions

Height
245 mm
Width
189 mm
Weight
456 g

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