Fundamentals of Strategy

The book "Fundamentals of Strategy" offers a comprehensive introduction to the fundamental concepts and techniques of strategic planning. The 5th edition, written by an experienced team of authors who also produced the market-leading work "Exploring Strategy," is clearly structured and easy to understand. It addresses key topics in strategy and is particularly relevant for students looking to further their education in short courses or specialized programs in strategy analysis. The content has been updated to reflect the impacts of the Covid-19 crisis and provides insights and examples from a variety of international organizations. Each chapter is supplemented with illustrations and case studies that enhance the understanding of theoretical concepts in real-world application scenarios.