Förderung des Schutzes von Gletschern und Bergökosystemen

With the aim of conveying relevant and context-related messages to the population benefiting from the mountains, glaciers, and glacial lakes in the highlands of the Peruvian region of Ancash, a team of communicators conducted a qualitative study on perceptions, attitudes, and behaviors in 2021. This investigation serves as an indicator for informed decision-making in the field of communication, which undoubtedly relies on current cultural particularities and the context of the Covid-19 pandemic. It is intended as a communication contribution for decision-makers.