Flyer, Broschüre, Visitenkarte, Logo & Co

The interactive book for quick success!
Do you want to design logos, flyers, or posters for personal or professional use? Are you in training and want to learn how to achieve print results that are visually appealing and memorable? This book explains clearly and always with examples how to develop your own corporate identity and impress with tasteful business stationery. Logos and promotional materials are built step by step, while fundamental design questions are discussed along the way. A book for anyone who needs or wants to take on design tasks – with numerous before-and-after examples and tips from a professional. The book is software-independent.

Contents:

Part 1: The Logo
Characteristics of a good logo
The path to the logo: types of logos, idea collection
Shapes of the logo: circle, rectangle, triangle, free forms
The right proportions for your logo
The logo and colors
The logo and the corporate font
Practical projects for the logo, e.g., "Logo from circles," "Logo from rectangles," "Logo from free forms," "Logo based on the Golden Ratio," among others.

Part 2: Business Stationery: Business Cards and Letterhead
The structure of the business card: What formats are available?
What material is suitable? (Paper choice, color)
The path to the business card: What is the ideal layout for the business card? Where should the logo be positioned?
DIN specifications for letterheads
Printing (What should be considered, where to print?)
Practical projects on business stationery, e.g., "Business card in harmonious colors," "An image as a focal point," "Clear line design," among others.

Part 3: Advertising: Flyers, Brochures, and More
Proportions, aspect ratios, folding types
Font choice for a good flyer
Image composition in multi-page texts
Color design for convincing flyers and brochures
Material choice: What can go wrong?
Printing
Practical projects on promotional materials, e.g., "Different folding types for a flyer," "The font fits.".