Flipnosis

What if I told you that a psychopathic arsonist might be the person most likely to save you from a burning building? This book is about a special kind of persuasion: Flipnosis. It has an incubation period of just a few seconds and can disarm even the sharpest mind instantly. Flipnosis is mastery in thought control. It doesn’t just turn things around; it upends them. From the malevolent yet fascinating powers of psychopaths, serial killers, and con artists to the political genius of Winston Churchill—covering grandmasters of martial arts, Buddhist monks, magicians, advertisers, salespeople, CEOs, and frogs that outsmart each other—Kevin Dutton's brilliantly original and insightful book explores what modern science can teach us about the techniques of persuasion.