Influence and manipulation: the psychology of persuasion

"Influence and Manipulation: The Psychology of Persuasion" is a comprehensive non-fiction book that explores the mechanisms of influence and the psychology of persuasion. Written by Robert B. Cialdini, a recognized expert in the field of social sciences, this work offers profound insights into the strategies people use to convince and influence others. The book is written in French and is aimed at readers who wish to gain a better understanding of interpersonal communication and the dynamics of persuasive power. With 640 pages, it provides a wealth of information that is relevant to both professionals and enthusiasts. The author's structured approach allows readers to easily grasp the concepts and apply them in their own lives. This book is an essential tool for anyone looking to master the art of persuasion.