FastBook Publishing Die ALDI-Brüder

Brothers Karl and Theo Albrecht once took over their parents' small retail business and turned it into a company with an annual revenue of around 40 billion euros and more than 8,000 stores across three continents. Since then, the brothers have topped the list of the richest Germans. Aldi has been generating a respectable profit for decades thanks to its efficiency, meticulous quality control, international expansion, and aggressive pricing policy, despite its low prices. However, this profit must continually be reinvested to maintain a long-term presence in the fiercely competitive grocery market. This book provides an overview of the two Aldi founders, Karl and Theo Albrecht, and their successful discount chain.