Facebook, Twitter et les autres

Out of 3.7 billion internationals in the world, 2.7 billion are connected via social networks. Whether it's your clients, employees, friends, fans or even administrators, the whole world is present. Comment alors intégrer les réseaux sociaux dans votre stratégie d'entreprise? Comment repérer, parmi tous les usages, les nouvelles tendances et les besoins? What are the most effective networks for your company? In this book, which has become a classic of the genre since its first edition in 2010, Christine Balagué and David Fayon explain with concrete examples how the networks are most effective for your company. l'appui que les réseaux sociaux sont un puissant vecteur de communication, de collaboration, d'innovation et de création de valeur. They give you the keys to better use them to communicate about your brand and generate buzz, innovate, create partnerships, recruit collaborators, develop your presence, analyse data or even introduce new tools that create value. This new edition focuses on the rapid development of technologies (smartphone, géolocalisation, etc.) and their impact on transformation.) and their impact on the constant transformation of networks, as well as on emerging players such as Snap and Prisma, but also on the growth of Instagram and even LinkedIn, which has become the reference point for the world of work. New interviews with web experts will enrich the reflection on the future of social networks in the society of the future.