Extreme sports event marketing success factor. The Red Bull brand

Bachelor thesis from the year 2015 in the subject area Media / Communication - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Hochschule Fresenius; Hamburg, language: German, abstract: In this thesis, the success factors of event marketing in the field of extreme sports are considered using the example of the Red Bull brand. In addition, the following question is addressed: "What are the opportunities and risks of extreme sports event marketing and what impact do they have on the Red Bull brand?" First, there is an introduction to the topic of events and event marketing as a communication tool. After a definition and classification of event marketing in the marketing mix, the characteristic features and the planning process of event marketing are illustrated. Following this, the next chapter describes the event marketing strategy of the Red.