Experiential Marketing

English, 2016
Ratings
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Product details

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing involves the use of live, face-to-face engagements to connect with audiences.

Key specifications

Language
English
Year
2016

General information

Item number
7813947
Publisher
John Wiley & Sons
Category
Reference books
Release date
21.2.2018

Book properties

Language
English
Year
2016

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    0.2 %
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    0.2 %
  • 48.O'Reilly
    0.2 %

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  • 50.DTV
    0.9 %
  • 50.Goldmann
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    0.9 %
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