Evaluation von Bewegtbildkommunikation

Moving images have taken on a significant role in corporate communications. However, only the measurement of success enables knowledge about whether and to what extent such PR activities contribute to corporate value creation. Traditional media monitoring reaches its limits when it comes to generating data on the distribution and use of moving images. This is where state-of-the-art technologies set new standards. They create a permanent and internationally almost comprehensive evaluation of digitally encoded video material. The first part first characterizes television and the Internet, shows the convergence of these media and introduces special features and forms of moving images. Subsequently, functionalities and characteristics of public relations activities as well as their evaluation possibilities are explained. In a critical examination of classic and too.