Evaluating Branchless Banking Servicing Opportunities via Cellphones

The book "Evaluating Branchless Banking Servicing Opportunities via Cellphones" offers a comprehensive analysis of mobile financial services (MFS) and their impact on banking. It highlights how MFS enables customers to interact with banks through mobile devices, making banking accessible in real-time and from anywhere. The study focuses on reducing costs for service channels, improving service quality, and creating new revenue streams. By presenting two models to analyze the effects of MFS, it provides an in-depth understanding of the key influencing factors and their interactions. The first model is a simulation model that identifies the main parameters, while the second model uses Response Surface Methodology (RSM) to determine optimal combinations of these parameters. This work is aimed at professionals and students in the fields of business and law who are interested in the future of banking and the role of mobile technologies.