VisualisierteKommunikation

The professional design of various printed or digital media products requires a solid expertise so that the media designer can meet the complexity of the field and the high demands of modern media products. Ultimately, the main task is to conceptualize, design, and implement print or digital media according to fundamental design principles, taking into account the respective intent and targeting the audience, while adhering to the current state of technology. The textbook "Visualized Communication - Graphic Elements, Typography, and Layout" explains the basics of visual perception, describes the use and impact of different design elements, and their interplay on the surface, providing an overview of the individual production processes from the idea to the finished media product. Additionally, numerous application-related examples and illustrations offer comprehensive insights into the multifaceted world of advertising and media. The collections of tasks related to theory at the end of the chapters ensure that the covered content is retained in the long term. They are complemented by practical assignments that are closely aligned with professional everyday life, thus not only impressively reflecting the field of media design but also encouraging creative work through the conscious application of learned principles. The content of the 5th edition has been adapted to current trends and technological innovations. The chapters "Target Audience," "Image and Graphic Elements in Screen Design," and "Post-Processing" have been significantly expanded. Furthermore, the appendix includes practical checklists for evaluating corporate designs, flyers, brochures, and editorial designs.