Erfolgsfaktoren von Markenerweiterungen in der Zeitungsbranche

German, Frank Huber, Heinz-Werner Nienstedt, Francs Habann, Julia Reinelt, 2008
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Product details

Success factors of brand extensions in the newspaper industry: An empirical analysis.

Key specifications

Language
German
topic
Economy & Law
Subtopic
Industries and sectors
Author
Francs Habann, Frank Huber, Heinz-Werner Nienstedt, Julia Reinelt
Number of pages
180
Book cover
Paperback
Year
2008
Item number
46776517

General information

Publisher
Springer
Category
Reference books
Release date
28.8.2008

Book properties

topic
Economy & Law
Subtopic
Industries and sectors
Language
German
Author
Francs Habann, Frank Huber, Heinz-Werner Nienstedt, Julia Reinelt
Year
2008
Number of pages
180
Edition
1
Book cover
Paperback
Year
2008

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Climate contribution

Product dimensions

Height
210 mm
Width
140 mm

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