Erfolgsfaktoren von Community Management im Web 2.0

What factors are particularly important and decisive for the founding and development of a virtual community? These topics and many others related to the field of online communities will be discussed. Special attention is given in this work to B2B communities, which are virtual communities between companies. Different rules often apply here compared to B2C or C2C communities, where the individual user is at the center. In further chapters, previous studies will be evaluated and compared, as well as the results of a recent survey among community operators. It can be revealed in advance that the most important finding of the investigation is that operators of virtual communities must increasingly involve users in the co-creation of the community. Only in this way can the essential bond be achieved.