Erfolgreiches Social Media Marketing
German, Michael Ceyp, Juhn-Petter Scupin, 2012Delivered between Fri, 22.8. and Tue, 26.8.
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Nowadays, the question is no longer whether to engage in social media marketing, but how to do it. Ceyp/Scupin emphasize a strategic, decision-oriented perspective in addressing this question. By focusing on overarching strategic and operational issues, they ensure the long-term relevance of their statements.
Language | German |
topic | Social sciences |
Subtopic | Marketing |
Author | Juhn-Petter Scupin, Michael Ceyp |
Number of pages | 224 |
Book cover | Paperback |
Year | 2012 |
Item number | 7151196 |
Publisher | Springer |
Category | Reference books |
Release date | 19.12.2012 |
topic | Social sciences |
Subtopic | Marketing |
Language | German |
Author | Juhn-Petter Scupin, Michael Ceyp |
Year | 2013 |
Number of pages | 224 |
Edition | 2013 |
Book cover | Paperback |
Year | 2012 |
CO₂-Emission | |
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24 Months Warranty (Bring-in)
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Source: Digitec Galaxus- 41.Penguin Random House0.1 %
- 41.rororo0.1 %
- 41.Springer0.1 %
- 41.Urban & Fischer0.1 %
- 45.Beck C.H.0.2 %
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- 1.HarperCollins0 days
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Source: Digitec Galaxus- 51.Pearson Studium1 %
- 51.Simon & Schuster1 %
- 51.Springer1 %
- 55.Bertelsmann C.1.1 %
- 55.Piper1.1 %
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