Erfolgreiches Social Media Marketing

German, Michael Ceyp, Juhn-Petter Scupin, 2012
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Product details

Nowadays, the question is no longer whether to engage in social media marketing, but how to do it. Ceyp/Scupin emphasize a strategic, decision-oriented perspective in addressing this question. By focusing on overarching strategic and operational issues, they ensure the long-term relevance of their statements.

Key specifications

Language
German
topic
Social sciences
Subtopic
Marketing
Author
Juhn-Petter ScupinMichael Ceyp
Number of pages
224
Book cover
Paperback
Year
2012
Item number
7151196

General information

Publisher
Springer
Category
Reference books
Release date
19.12.2012

Book properties

topic
Social sciences
Subtopic
Marketing
Language
German
Author
Juhn-Petter ScupinMichael Ceyp
Year
2013
Number of pages
224
Edition
2013
Book cover
Paperback
Year
2012

Voluntary climate contribution

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30-day right of return if unopened
24 Months Warranty (Bring-in)
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Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

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  • 41.Penguin Random House
    0.1 %
  • 41.rororo
    0.1 %
  • 41.Springer
    0.1 %
  • 41.Urban & Fischer
    0.1 %
  • 45.Beck C.H.
    0.2 %

Warranty case duration

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  • Springer
    Not enough data
  • 1.HarperCollins
    0 days
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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 51.Pearson Studium
    1 %
  • 51.Simon & Schuster
    1 %
  • 51.Springer
    1 %
  • 55.Bertelsmann C.
    1.1 %
  • 55.Piper
    1.1 %
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