Erfolgreiches Online-Marketing

Online store, weblog or newsletter - even though online marketing has become a matter of course for many companies, rarely all possibilities are exhausted.But how do you find the right strategy for your company? How can you prevail against the virtual competition? This book provides you with tailor-made concepts that are easy to understand and implement. According to the motto: Define what you want, and you'll find out what you need.Contents:What matters in online marketingTools for implementation: homepage, search engine optimization, e-mail marketing, social web, mobile and local marketing, and much more.Structured online marketing packages for the right targetHow smartphones change user behaviorConcrete decision-making aids and best practicesNew in the 5th edition:Paid advertising (Facebook, Instagram, Google & Co.) Manage customer data digitally Build marketing funnels Conduct A/B tests on the website Digital extras: checklists, tools, practical examples.