Erfolgreiche Mitarbeiterkommunikation für CEOs

The essential deals with current internal communication measures that primarily affect Management. On the one hand, Kristin Engelhardt offers an overview of the possibilities for personal communication between management and employees, e.g. through employee letters, blogs, video messages, dialogue rounds and events. On the other hand, the author addresses organisational, content-related and qualitative issues in relation to employee communication and highlights aspects of employee participation, evaluation and corporate culture.