Erfolgreich selbstständig als Coach

Most coaches and trainers hate the thought of having to market or even sell themselves. They want to support people without becoming self-promoters. The good news of this book is: that's not necessary. To be successful as a coach or trainer, you should focus on what you do best: listening, empathizing, building relationships – with the difference that you engage with your potential clients before the first real contact takes place. Clients who are searching want to know who you are, what you offer, whether they like you, and if they can rely on your competence. For you as a coach, the question arises of how to ensure that your ideal clients come across you in their search and think, "This is exactly the right person for me and my needs." This book helps you clarify which clients you would like to get up for in the morning. It supports you in developing an offering that provides real value and describing it in a way that is attractive. You will realize that you can rely on your strengths in marketing as well and that you can present yourself in a way that feels comfortable to you.