Entrepreneurship: Successfully Launching New Ventures, Global Edition, Updated

This title is a Pearson Global Edition. The editorial team at Pearson has worked closely with educators around the world to include content that is especially relevant to students outside the United States.

Digital update available for Spring 2021 classes.

For courses in entrepreneurship.

Learn about the entrepreneurial process through real-world examples. "Entrepreneurship: Successfully Launching New Ventures" explores the allure of entrepreneurship, teaching students how to successfully launch and grow their own business. Using real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can relate to. The 6th Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and difficulty of launching a new company. Careful to identify failures as well as successes, the text is a guide to starting a new business.

MyLab Entrepreneurship is not included. Students, if MyLab Entrepreneurship is a recommended or mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Entrepreneurship should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.