Enterprise 2.0: Challenges of Leadership

Social media have long been widespread in the private sphere and many companies also want to take advantage of this open, network-oriented communication. The reason for this often lies in the increasing globality and the need to better network company members worldwide and thus facilitate cooperation. In the corporate environment, social media are a suitable tool for this. However, the use of Enterprise 2.0 is still new and there is little experience. This book gives an overview of the way Enterprise 2.0 works and highlights its impact on managers in particular. It turns out that E2.0 has an effect on the entire company and entails changes which must be taken into account. Executives have a significant role to play here, as Enterprise 2.0 introduces many management aspects in a new or different way.