English as a lingua franca in international business

German, Marie-Luise Pitzl, 2010
Delivered between Sat, 14.6. and Wed, 18.6.
More than 10 items in stock at supplier

Product details

The book "English as a Lingua Franca in International Business" addresses one of the most significant communicative developments of the 21st century: the increasing use of English as a Lingua Franca (ELF) in international business communication. It adopts an interactional approach that analyzes the use of ELF in international business meetings. The focus is on how misunderstandings among ELF speakers are interactively managed and resolved in these contexts. The theoretical sections provide a critical examination of various linguistic approaches to miscommunication and propose an ELF perspective that emphasizes the importance of mutual understanding and the distinction between not understanding and misunderstanding. Additionally, the structure and level of formality of the business meetings examined are presented, followed by a qualitative analysis of the different types of miscommunication. The analysis demonstrates how ELF speakers collaboratively work to clarify misunderstandings and achieve a shared understanding.

Key specifications

Language
German
topic
Language & Literature
Author
Marie-Luise Pitzl
Book cover
Paperback
Year
2010
Item number
55228281

General information

Publisher
VDM
Category
Reference books
Release date
4.3.2025

Book properties

topic
Language & Literature
Language
German
Author
Marie-Luise Pitzl
Year
2010
Book cover
Paperback
Year
2010

Voluntary climate contribution

CO₂-Emission
Climate contribution

30-day right of return if unopened
24 Months Warranty (Bring-in)

Compare products

Goes with

Reviews & Ratings

Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

Source: Digitec Galaxus
  • VDM
    Not enough data
  • 1.Anaconda
    0 %
  • 1.Ariston
    0 %
  • 1.Avery Publishing Group
    0 %
  • 1.Beltz
    0 %

Warranty case duration

How many working days on average does it take to process a warranty claim from when it arrives at the service centre until it’s back with the customer?

Source: Digitec Galaxus
  • VDM
    Not enough data
  • Anaconda
    Not enough data
  • Ariston
    Not enough data
  • Avery Publishing Group
    Not enough data
  • Beck C.H.
    Not enough data

Unfortunately, we don't have enough data for this category yet.

Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • VDM
    Not enough data
  • 1.Beltz
    0 %
  • 1.Bertelsmann C.
    0 %
  • 1.Econ
    0 %
  • 1.Eulogia
    0 %
Source: Digitec Galaxus