Employer Branding

We are still feeling the effects of the Corona crisis. The consequences of curtailments and home offices are still in the bones of many companies. But the Corona pandemic also shows how the curse and the blessing can be close together.

Digitalisation, accelerated by the crisis, is changing the world of work and creating challenging demands on workplaces, employees and, above all, managers. The question that arises is: What does this mean for employer branding? Do we still need to make an effort to attract talent? Does it even make sense to continue to think about the employer brand in a time full of crises?

The answer is a clear &sbquo,Yes&lsquo,. Even if we are facing an uncertain future, one thing is clear: every crisis will pass and then the battle for talent will continue. Employer branding and a functioning crisis management are very important instruments of corporate success, but also crucial aspects for the corporate image and a sustainable employer brand. Therefore, companies should not lose sight of their values even in turbulent times.

One thing has already become clear: those companies that act responsibly in the crisis, that take care of their employees in a value-oriented way, will not only survive, but also expand and positively strengthen their image as attractive employers.

In summary, our studies have produced the top ten recommendations for action for an interdisciplinary, strategic employer branding approach. Only those companies that think about their employer image even in times of crisis and position themselves as attractive employers both internally and externally will attract and retain the talent they need to be successful.