Emotion Selling

When does a customer buy? When does he not buy? Why are there sellers who sell more of the same products on the same terms than others? These are the central questions "Emotion Selling" deals with. The authors describe a new approach, developed jointly by scientists and trainers, which explains sales communication in a fundamentally different way than before - from the perspective of neuro-communication, learning psychology, a newly developed emotion theory and aspects of stress medicine. The result is a sales communication that is more customer-centered, demand-oriented, appreciative and motivating - and thus achieves measurably better results and sales. Indispensable for managers and employees in sales and distribution!