Emerging New Product Development

The book "Emerging New Product Development" by Benjamin Thoma offers a comprehensive analysis of the challenges faced by traditional automobile manufacturers, particularly in a rapidly changing competitive environment. It highlights the necessity of finding new approaches to product development to meet the demands of new consumer groups and stringent emission regulations. Thoma examines the innovation patterns of both traditional and emerging automobile manufacturers and presents a novel methodology consisting of concept, design, and validation phases. Through case studies focusing on Chinese and German automobile manufacturers, the different strategies of these companies are illustrated. The book is a valuable resource for professionals and students seeking a deeper understanding of the dynamics of the automotive industry and the development of successful products in a changing market.