Elektronisches Relationship Value Management in der Hotellerie

The book "Electronic Relationship Value Management in Hospitality" offers a comprehensive analysis of the various dimensions of relationship marketing within the hotel industry. It highlights the importance of communication, service quality, and branding, as well as the role of multi-stakeholder approaches. The author, Jebril Alhelalat, examines how personal and electronic communication strategies influence relationship quality and customer service. A central theme of the book is the hotel website evaluation model, which analyzes the system, information, and service quality of hotel websites. By considering usability, user satisfaction, and intention to revisit, it provides a deep understanding of the e-relationship marketing functions on hotel websites. This specialized book is aimed at professionals and students who wish to engage with the challenges and opportunities of digital relationship marketing in the hospitality sector.