Electronic and Mobile Business in Health Tourism

The book "Electronic and Mobile Business in Health Tourism" offers a comprehensive analysis of the role of information and communication technologies (ICT) in health tourism, particularly in Croatia. It highlights how the integration of electronic and mobile business models has the potential to extend the tourist season and increase attractiveness for international medical tourists. By combining high-quality medical infrastructure, specialized professionals, and competitive prices, it demonstrates how healthcare facilities can position their services in the international market. The book is aimed at institutions looking to align their activities with health tourism and provides practical approaches for implementing these technologies with minimal investment. The principles presented for expansion, marketing, and communication are universally applicable and can also be utilized in other regions of the world.