Einzigartig!

The topic of branding is more important today than ever. This applies not only to products and companies but especially to anyone who wants to be professionally successful. Only those who position themselves correctly, understand how to market themselves as unique, and represent a personal brand have the chance to outshine the numerous competitors. But what should one consider to stand out from the crowd? What really matters? This is precisely what life designer and branding expert Paul Misar defines in his new book. He explains how important it is to specialize in a specific area and that one should also have the courage to occasionally stand out. Furthermore, he provides the reader with the ten most important fundamental rules for proper positioning. Enhanced by concrete examples and entertaining anecdotes, Paul Misar creates a guide that helps anyone become their own brand.