Einführung in die Betriebswirtschaftslehre

This textbook gives a compact and very easy to understand introduction to business administration. In a didactically memorable form, it familiarizes the reader with the basic concepts and the most important problems of business administration and its thinking. Each chapter contains learning objectives that briefly summarize the respective contents. An extensive glossary complements the explanations. Now already in the 10th edition! The content has been updated and completely revised. In order to be successful in the long term, companies must constantly renew themselves, their business models, products and services. Therefore a new chapter on innovation management has been added. Each chapter now also has a section on digitisation, which clearly shows how digital technologies can change the functions, processes and circumstances of the respective topic area.