Einführung in die Betriebswirtschaftslehre

This textbook provides a compact and very understandable introduction to business administration. It familiarizes readers with the fundamental concepts as well as the key issues of business administration and its way of thinking in a didactically memorable manner. Each chapter includes learning objectives that briefly summarize the respective content. A comprehensive glossary complements the explanations. Now in its 10th edition! The content has been updated and completely revised. To be successful in the long term, companies must continually renew themselves, their business models, products, and services. Therefore, a new chapter on innovation management has been included. Additionally, each chapter now features a section on digitalization, which clearly illustrates how digital technologies are changing functions, processes, and circumstances in the respective subject area.