Einführung in die Betriebswirtschaftslehre aus institutionenökonomischer Sicht

The revision for the 10th edition includes, in addition to the usual updates of data, facts, and literature references, a reworking of the sections on transaction cost economics, corporate social responsibility, the informational content of financial statements, and game theory. The service sections have been significantly expanded. "Werner Neus's Introduction to Business Administration is an introduction that deserves its name. It broadens the perspective of introductory business literature with essential microeconomic viewpoints and embeds important business phenomena [...] in a theoretically grounded and comprehensible context." Michael Heiling in Wirtschaft und Gesellschaft, Volume 42 (2016), Issue 2, pp. 367-370 "All in all, a remarkable textbook that sheds entirely new light on business administration.".